Using paid tools to identify who is visiting your site This could unearth valuable information to pass to your sales team or use to refine your marketing strategy. You might want to pass some additional information into your reports using secondary dimensions, like ‘Medium’, to see which marketing channel the user entered the site from. You might want to start comparing how the businesses you’ve discovered in the Network Report stack up against key metrics, including: Now you’ve cleaned up the data, you can begin analysis. Add the ISPs you don’t want to remove, using the pipe symbol (|) to separate each entry.Select ‘Advanced > Conditions’, then scroll to the bottom of the window and click ‘Add’.Optional Network Report clean-upīefore beginning a deeper analysis of the data, you might want to clean it up by adding more ISP entries found in Google Analytics to your custom segment. Now, when you analyse the report, more of the most relevant business or organisation names should jump out so you can see who has visited your site. In Google Analytics, apply the custom segment and view the Network Report.When prompted, select the ‘Google Analytics View’ to add the custom segment.Click this link, or copy the following into your browser window: –aKqKE8qg.The following custom segment from however, will filter out many of your common ISPs. Looking at the report, you may recognise some of the more common ISPs. How to filter major ISPs from the Network Report How to view the Network Report in Google Analyticsįollow these steps to access the Network Report: Sadly, if they don’t use an alias, or come from a ‘business branded’ network, you won’t be able to see the company name or identify who has visited your website. The Google Analytics Network Report stores Service Provider data to show which service provider visitors are using to access your site.įortunately, many businesses use their own branded ‘alias’, allowing you to quickly identify them in Google Analytics reports via their company name. Google Analytics can provide some information on who is visiting your website via the Network Report. If you’re in the B2B sector, getting insight into who is visiting your website has real value – but when does the cost of this insight outweigh the benefits? Fortunately, there is a free way to see who has visited your website using the Google Analytics Network Report.Ĭan Google Analytics tell you who is visiting your site?
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